2. Existing adverts/campaigns I have researched and how these have influenced my ideas

Existing adverts/campaigns I have researched and how these have influenced my ideas

Lynx's Make Love, Not War Campaign

-Campaign helped non-profit organisation Peace One Day
-Has been developed by BBH London
-It worked to provide awareness for International Day of Peace which lies on the 21 September
-Utilises the hashtag: #KissforPeace
-Different UK cities (10) including Brighton, Bristol, Edinburgh, Manchester and Sheffield, projecting 70ft peace signs on well-known infrastructure
-Consists of three elements: Make Beats, Make Moments and Make Threads
-For Make Beats, Lynx used UK music producer, Naughty Boy who joined three leading music artists to create a recording standing for peace
-For Make Moments, Young Photographer of the Year, Matthew Lloyd paired up with Lynx to capture photos showcasing community exemplars of heroes demonstrating peace in action in their local area within the UK and Ireland.  In addition to the release of photograph collection, there was an Instagram competition where participants aimed to document pictures with connotations of peace  and its meaning to them linking them to the competition with the hashtag #LynxPeace
-For Make Threads, five emerging designers have fashioned t-shirts inspired by peace, creating a clothing series named The Limited Edition Lynx Peace collection which were sold through the fashion retailer ASOS and at RRP of £10. The net proceeds were donated to Peace One Day and the availability of the t-shirts began from May 6th 2014
-A large peace sign was also chalked into the grounds of Glastonbury
-Whole campaign cost £9 million


How this has influenced my ideas

This particular campaign has influenced my ideas because it is very memorable and iconic. It had a cause and what it was striving to achieve is very valid in today's society. The fact that it supported the charity, Peace One Day meant to not all proceeds went to the brand's company itself. I also like the social media aspect of including hashtags, spreading the word and starting a movement and I might try to incorporate this into my own print advert since my target audience are 16-2 from both the male and female audience who are part of social media loving generation.

Sure's Unapologetically Strong Campaign

-Ran on TV in 24 countries titled, 'We Are Strong'
-Shots were produced in abandoned buildings
-Brand encouraged people to share stories about being unapologetically strong
-Film locations were in  Prague, Czech Republic and Montevideo, Uruguay


How this has influenced my ideas

The campaign targeted at women who sweat is ideal in modern society. It has not stereotyped women and has been unconventional using female models who appear strong and are protected from visible sweat. I thought it was clever how they did not place their models in the outdoors but in abandoned buildings, this is think out side the box since people would think first that being strong lies in the outdoors. Additionally, I believe that the lack of colour but only on the typography is impactful due to the fact the audience's eyes are drawn to them more. I might try to attempt this as well as an innovative theme for advert.

Nivea's Feel Closer Campaign

-It is targeted at women between 30 and 54
-It is produced by Life Agency
-Its strapline is 'a million moments of closeness'
-Consumers of Nivea are able to take photos in a photo-booth vicinity that toured around   the UK in a roadshow
-University of Manchester's Professor Geoff Beattie, head of school and dean of   Psychological Sciences will carry out for research for Nivea in aid of their campaign


How this has influenced my ideas

This campaign is interactive for its consumers who take photos together that are uploaded on the brand's Facebook page. I think i could position the models in my advert in still moments of closeness because I do like the viewpoint Nivea used when doing the campaign on times of unity. I like the idea that the campaign is highlighting togetherness which I could try to recreate in my print advert.

1. How I intend to fulfil the requirements of the brief I have chosen

How I intend to fulfil the requirements of the brief I have chosen

Initially I began with a moodboard, covering my target audience and popular brands along with their slogans in the deodorant industry.

For my four adverts, I have created mock-ups of each of them that show my original ideas. In my actual adverts all photography featured will be original material I will have photographed so none of the my advert's content can be found in such places like the internet. Each model presented will be of ages 16-25 to emulate the target audience. Every advert will have a film quote to reflect the target audience of Total Film magazine which generates intertextuality. To follow ASA rules, my ideas will not create widespread offence and distort the truth.

Advert 1

-A range of active people will be shown in the shot in different positions crouching, standing and posing, this particular social group are sporty

-The background wall be a brick wall with some people having smiling faces while other are staring hard into the camera

-Five people will be featured in this ad with sports gear and equipment

-The slogan: 'giving you the wave of confidence' will be featured in bold below the main image and the copy
-The pack shot of the product in the bottom right-hand corner

Advert 2

 

-The slogan: 'giving you the wave of confidence' will be featured in bold below the main image and the copy

-The background will be plain white whilst the models  will be wearing a variety of bright colours 

-It will feature a range of diversities and genders with the  models smiling faces all in the circle lying on the ground

-The deodorant is featured in the right bottom corner

-A film quote will be placed below the name of the  product, Wave

Advert 3

-The slogan: 'giving you the wave of confidence' will be  featured in bold below the main image and the  copy

-For the background, I will leave it simple with a light, plain block colour

-The main images are close ups of male and female models
-The deodorant's name, Wave, is displayed at the top of the poster  and a film quote directly below
-The pack shot of the deodorant is positioned in the right hand corner at the bottom

Advert 4

-This ad will feature two models (male and female) in fashionable outfits posing looking straight at the  camera, this particular social group are people with  good dress sense      

-The slogan: 'giving you the wave of confidence' will be  featured in bold below the main image and above the  copy

-The background will feature steps

-The name of the product, Wave, will be displayed at  the top of the ad

-The pack shot of the deodorant is located at the bottom right corner

Homeland Continuity Task

Homeland Continuity Task

1. What was your role in the task and what did you actually do?

In this task, Oliver, Tilly and myself produced the script for our Homeland remake. In order to recreate the conventions, we watched videos of Homeland featuring interrogating scenes. We also managed what the attire of the actors would be in addition to the props. During the filming, my main task was using the clapperboard. This included naming each scene and shot so when it came to editing, it would be clear the order of scenes and takes produced. 

2. What factors did you have to take into account when planning, filming and editing?

When planning, we split into two groups, one worked on the storyboard whilst the other (my group) worked on the script. To make sure everyone was on the same page, we came together at the end and discussed our plan to prepare and be ready for filming. When it came to filming, each scene was planned so we knew when to film each scene and what lines are said during each individual scene. By planning well, we were able to use our time filming more efficiently without wasting it unnecessarily.

3. How successful was your sequence? Did you manage to demonstrate match-on, shot-reverse-shot and 180-degree rule? Did you achieve continuity overall? 

I think my sequencing was quite successful due to the fact I edited the scenes following the order of the script. I did demonstrate the match-on shot, when Riana's character spoke about photos located inside a folder, I cut the shot focusing on Riana to the shot she passes over the folder to Tilly. Furthermore, I was able to put in many shot-reverse-shots with over-the-shoulder shots plus making sure to use the 180-degree rule. Overall, I ensured to obtain continuity because the shots I put together flow well and do not appear jumpy, I linked parts of sentences to one another in consecutive scenes so the shots seem natural when placed alongside one another.

4. What have you learnt from completing this task?

From doing this task, I have learnt how to edit, as previously I was incapable of doing so. Now, I am aware what happens in filming and editing to produce shots that appear natural on screen for viewers to watch. Editing is not something that can be rushed, it can take time and precision is key in where to begin and cut a scene.

News Talk

The newspaper front page

The website page

The Facebook page


The Twitter page


The Instagram page

1. Explain your role/responsibility within the team and the task. What were you required to do? 

Working with Abbie and Oliver, our task was to work on the Mirror's newspaper front page. This involved choosing which of the selected stories would be the main article with the headline and which of the others would be secondary stories. We had to decide on the layout of the cover page in addition to producing standfirsts and captions and gathering pictures to match our articles. 

2. For one media form, describe the codes and conventions you chose to follow and explain your intended impact.

As The Mirror is a tabloid newspaper, we included simplistic vocabulary such as 'shoddy'. Other examples include; 'confused', 'shocked' and distress', which convey emotion for each article in every caption, moreover, the straightforward language is easier to understand.Since in tabloids have a higher picture to text ratio, we also employed this convention using a large splash of British politician David Davis for our headline story and a slightly smaller photo of  chips and a blurred severed finger for our 'Finger Frozen Fiasco' story and little images for our other secondary stories. In our puff, an advert for Tesco's Christmas pudding can be seen which is a sign of the social status of the class of the readers of The Mirror, lower classes (C2,D,E audiences). 

3. Explain how your choices reflect the real newspaper's values and target audience. 

Choosing a political topic of the Brexit deal as our main story displayed the Mirror's political view clearly demonstrating that this particular tabloid newspaper is left-winged depicted with negative adjectives: 'diabolical' and shoddy' over the Brexit deal. The skyline featuring Prince Harry and Meghan Markle, is there to tempt readers of lower socioeconomic classes to venture further into the newspaper, this article is a reflection of the newspaper's target audience.

4. Explain how your team adapted the news across the three different media forms and the reasons behind your decisions. 

The headline story for the front page newspaper in print was on the Brexit deal, our reason to use this story as our main article is because it showcases The Mirror's political view which is anti-Brexit for their left-winged audience. Since the online versions of the newspaper are more widely read by younger audiences, we placed the story on Iraq as our main article on their website and Facebook page which capture their attention. However, on the Twitter page, we used an article on Donald Trump due to the fact he has a large presence on this particular social media site whereas on Instagram we applied a story on Prince Harry and Meghan Markle because Instagram conventions are aesthetically pleasing photographs which promote positivity and happiness.

5. In hindsight, is there anything about your team's outcomes that you would adapt or improve? 
To improve our outcome I think we should have used the font that The Mirror uses across their multiple issues. I think we could have sized our pictures and sections of text better.

Celebrity Magazine Cover

Celebrity Magazine Cover

 

S    Summarise the music celebrity you have created

     The music celebrity I have created is called Cherish. She is in the pop scene producing music for RnB and pop listeners. She is quite loud, personality-wise and is a fashion icon throughout the music industry. She is being used to demonstrate that celebrities come in all forms and they do not have to be all made up and stylised all the time.

      Evaluate how you have constructed the representation of your celebrity through your cover image and cover headline/text (denotation/connotation of text and image).
      For my cover image I used a white smoke background and pink-to-blue gradient effect on my masthead. Everything is more sophisticated than the celebrity's costume. The text above that says: 'The Evolution  of Music' projects that people in the music industry can be normal people just like everyone else, it's not about what they look like but simply the music they're making and its effect on others.

     Analyse how far you have used and/or challenged stereotypes of gender/race/age/sexuality in your cover.
      My cover challenge stereotypes because it is displays someone who has ethnic minority and is female. Instead or a glamorous costume she appears in simple plain clothing while showcasing some makeup but not extremely bold. Furthermore her hair is not excessive either in contrast to the star's personality and usual everyday wear which is normally more extravagant.

I

      Reflect on the production/editing process.  Are you pleased with the end result?Identify what is successful about your shot?  What would you have done differently in hindsight? 
I    I took quite a few shots to then select which one I liked best to show what I wanted it to indicate. The editing process was a little difficult at first as a person who hasn't been able to edit well in the past. However, as time progressed, I found it easier and was able to edit quicker. I quite like the end result as it has delivered what I wanted it to show so I am satisfied. My shot managed to capture the art of simplicity in the star in what she is wearing and what she looks like. In hindsight, I think I would have like to have worked the lighting more to cast shadows around the face of the celebrity more, maybe on one side of her face leaving the other side in full lighting.

Minecraft Pocket Edition Gameplay Video for Youtube

Minecraft Pocket Edition Gameplay Video for Youtube

How you did it (or example, what videos did you look at, what technology did you use and how?)

Before doing this task I looked at Youtubers who are gamers such as KSI and PewDiePie and looked at how they interact with their audience, they both seem to have a casual appearance in front of their audience speaking very informally and expression which I attempted to replicate. To create produce this video, I first watched the video where Minecraft was being played and noted the specific things that happened in this particular video. Then I positioned the other iPad in place to film myself dropping in terminology specific to Minecraft such as 'wooden pickaxe,, and 'crafting table'. After a few takes and I managed to have produced my analysis of the game. Using an editing app called FilmmakerPro from the App Store I placed my commentary video on top of the actual gameplay video, editing my timing and the size of my video in relation to the other video.

How your video might attract the attention of Mojang and/or Microsoft, and how it might influence them?

Since I am playing their game, their attention may be drawn to this. This video features no bad language and does not have any negative connotations surrounding the game displaying it could be a game for all the family to play. As I am playing the Pocket Edition on the iPad this could influence viewers to buy into the game and could be possibly used as advertisement for the game which Mojang and/or Microsoft could invest in.

Video Games and Me

Video Games and Me

I mostly play games on my phone or on tablets, whereas, when I was younger, years ago I used to play game on computers when I need to pass the time. The reasons I play is when I have nothing to do, when I'm bored or waiting for something. it is a source that occupies me, such as during journeys by car or bus. The games I play are from the Play Store where normally you level up or try to beat records such as 2048, Make7 and Candy Crush Soda. Furthermore, I play whilst I'm listening to music in place of the visual activity to waste time. Nowadays, I play these games by myself, however, I used to play sometimes with my brother when we there is not anything to do and when we were younger we'd play computer games for hours on end. These days, I don't spend much time on games but spend some days playing a bit while other days I don't play at all. There have been long periods of time, for example months where I don't bother using the games or engage in one particular game at a time.