POST 1: AUDIENCE

The audience for my brief are culturally sophisticated, class AB and are between 16-25 years of age.

Cultural Sophistication

People who are culturally sophisticated are those who use abstract ideas to comment on their experiences. The definition of being sophisticated is 'having, revealing, or involving a great deal of worldly experience and knowledge of fashion and culture'. 

The classification of people within the UK are broken down into categories: A, B, C1, C2, D and E with the class with the people with the highest earnings.

A
These people are in the upper middle class who are considered to have higher managerial, administrative or professional occupation. 

B
This is a middle class demographic where people are classed as having intermediate managerial, administrative or professional jobs.

People aged 16-25 are considered an audience that spends money. They are big social media users with 97% using Facebook and 45% using Twitter. Many in this age category are students that contribute to approximately  £20 billion a year the UK's economy and account for roughly half the youth population of the UK. This means that students are large spenders of money and therefore appeal to them I would make my magazine's price appropriate in order for to be able to afford it. My magazine would mainly target women since women control over $20 trillion in worldwide spending in addition to studies showing that women read more than men so they are more likely to buy magazines.


My primary audience are culturally sophisticated class AB demographic here is an example:

Customer Profile

Kayla is a 22 year old female student studying fashion design. She likes to wear casual clothing and reading fashion magazines like Harper's Bazaar and Elle. She has more than one ethnicity and she likes to express her different cultural backgrounds in what she wears, she has noticed that the magazines she reads and other magazines rarely tend to represent various ethnic minorities so she would like to read magazines that project variety of people from minority cultures to reflect people in society and to educate her more. 

Secondary and tertiary audiences are not part of my target audience but are still interested in fashion magazines.

Customer Profile

Jasmine is in an age bracket older than my target audience (she is 34 years old), however, she is a huge fan of fashion. When she came to England as a teenager, she found that she had a lack of confidence in herself and felt lonely since she was one of few Asian people in her class and when she turned to the media, she did not see people who look like her. Now, as a mature women, she wishes that the magazines she reads would have more accurate representations of our diverse contemporary society.