I have decided to name my magazine Bespoke and its tagline is 'born to be different'. My magazine is predominantly aimed at women between 16-25 of class AB with a view to embrace and not exclude minorities and have diversity in terms of ethnicity, disability and age, it is a magazine promoting freedom of self expression, female empowerment and feminism. The content is mostly fashion related but other genres include beauty and lifestyle as well as celebrities and news.
Print
In print, the title Bespoke, will lie in the centre of the cover in bold and capitalised, the issue number will lie in the top left corner and my tagline will be directly below the masthead, on the left. Typically one female model is placed on a single fashion issue so I will implement these conventions. I intend to make sure to also use at least two different social groups and a minimum of four original images over my covers and contents pages. For convergence, the website of the magazine will be featured in the bottom left corner of the front cover below the barcode. The month of the issue and cover price will be located on the right below the masthead as well. To retain house style, I will apply the same layout across both covers and both contents pages and use the same fonts.
Website
Firstly, I would include the title of may magazine, Bespoke, to the top left corner like Grazia and add a search tool buttons at the top of each web page saying 'news', 'fashion' and 'beauty' for example. For my website I will take inspiration from Elle with an audio-visual advertisement banner and stylise my website in a similar form to the fashion magazine's website, I will opt to use a black banner inspired by Grazia while the rest of the web pages will remain white. Additional influences for my homepage and its layout include Harper's Bazaar. My second web page will be inspired by Elle's 'The Best Little Black Dresses To Buy Now' article as it features a gallery slideshow of dresses and their links to buy them, i would like to implement the same to my second web page but with an article on shoes. all my links will be active, taking my website users to another page. To get to my magazine's social media (Twitter an Instagram) from my website, I will utilise their respective icons.
The values and attitudes my magazine hold will feature across all its platforms: print media, website and social media.
The name of my independent production company is Compass Point Studios, I decided on this name because it promotes its audience to follow what they love such as fashion. For my logo, I used four triangles to represent four points on a compass and I used a monochrome style communicating classic simplicity.
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